Bosco's Pizza Bakery
Bosco’s Pizza Bakery creates the country’s favorite cheese stuffed breadsticks - BoscoSticks. They also create kid’s favorite pizzas available at schools, and they continue to create new and exciting products each and every day.
The story of Bosco's founder, Johnny Bosco, is filled with mischief, catholic-school rule-breaking, and a passion for creativity. Johnny is the mascot of this brand, bringing delicious products to school children everywhere.
The goal was to portray the sense of fun and mischief of the original founder, entice school children to choose these products in line at the cafeteria, and bring brand recognition to retail. Thus, I designed a bright, story-filled, youthful packaging to get kids excited to choose these products in the cafeteria line. The illustrations tie back to aspects of the pizza bakery while allowing kids the freedom to imagine stories about them.
Completed at Brandcory 2014
Creative Director: Michael Cory
Designers: Kyleene Palagar