In-Store Category Branding for Johnson & Johnson Products
The baby aisles of stores like Target and Walmart are full of options. From baby shampoos to baby skincare, the decisions about which products to buy is overwhelming. Tracylocke proposed restructuring the aisle into age-group products while displaying relatable and encouraging messages from the everyday parent.
The structure below uses a system of geometric shapes and colors to categorize the four age groups for J&J products.
