Kyleene Finley is a Creative Director with over a decade of experience leading cross-disciplinary teams in developing world-class creative solutions across digital, experiential, and film. Adept at transforming complex technical concepts into elegant, accessible creative. Proven success in B2B and B2C environments, partnering with global brands including Microsoft, Adobe, Shell, Amazon, and the London Stock Exchange Group. Skilled in creative strategy, brand storytelling, campaign development, 3D design, live events, and digital experiences.
In-Store Category Branding for Johnson & Johnson Products
The baby aisles of stores like Target and Walmart are full of options. From baby shampoos to baby skincare, the decisions about which products to buy is overwhelming. Tracylocke proposed restructuring the aisle into age-group products while displaying relatable and encouraging messages from the everyday parent.
The structure below uses a system of geometric shapes and colors to categorize the four age groups for J&J products.
