Mexican Original serves up mexican cuisine, from burritos to tacos, handcrafted with care from their kitchens. While their current line is only available in the food service industry, Mexican Originals considered marketing directly to consumers and asked Brandcory to help them visualize this new line of products.
Inspired by the papel-picado style illustrations of a festive Mexico, I created an illustrated concept book and packaging. The goal was to convey the sense of grandmother’s-recipe, from-the-farm goodness and hand-crafted creativity that goes into each and every burrito.
Completed at Brandcory
Creative Director: Michael Cory
Designers: Kyleene Palagar