Microsoft AI Showcase
https://musical-syrniki-c7c8f2.netlify.app/Microsoft needed to market their ISV partner, one that would drive traffic to partner sites, generate leads, and hold the attention of CMOs and TDMs. Indigo Slate presented the concept of a Masterclass-style online series with Microsoft hosts for each industry vertical, focusing the conversation around AI. We successfully designed a custom set, wrote scripts, and filmed and produced the Microsoft AI Showcase in London, UK for our clients over the course of a few months.
As the Creative Director of this campaign and Director of the Content, I was responsible for managing clients, working with technical writers to provide host questions, coach hosts and partner guests on set, and design the set and campaign materials with a team of designers, copywriters, animators, producers, set designers, and more.
Completed at Indigo Slate 2024
Director: Kyleene Finley
Director of Photography: Laura Gallop
Executive Producer: Erik Williams