The Wooden House Rebrand and Campaign
The Wooden House is a vintage furniture restoration and design studio in Dallas, Texas. Here you’ll discover rare, one-of-a-kind pieces comparable to the fine settings of a 19th century home. In order to convey the luxurious, masterful craft of all The Wooden House has to offer, I proposed a rebrand and campaign launch that better reflected the quality of the company’s products.
The company needed to convey a sense of sophistication, luxury, and history. I chose to compare the company’s offerings with the vintage furniture found in the settings of 19th century fine art, particularly that of John Singer Sargent.
In order to better showcase The Wooden House's work, I felt it was necessary for them to develop a gallery-like app online. Using augmented reality, I felt the unique-qualities of their furniture made it necessary for users to virtually try out the pieces in their own homes.
Ipad App
In-Store Posters
In-store Tags
Business Cards
Event Postcard
Completed at the University of North Texas
Instructor: Brian McAdams